A favourite new addition to most of our make up bags in recent years, BB cream is that rare thing; a buzz beauty product that really can live up to the media hype.
Sitting somewhere between a moisturiser and a foundation on the beauty scale, BB cream is used to even out skin tone, without feeling heavy on the skin, like a traditional foundation.
Ideal if you like the smoothed out look of made up skin but feel overdone in full make up, a BB cream gently covers spots and blemishes, while protecting and soothing skin with its moisturising formula.
The beauty of BB cream is in its versatility, as light as your usual moisturiser but with just a hint of coverage, most BB cream products are suitable for sensitive or challenging skin types.
Choosing a BB cream for dry skin is as simple as opting for a thicker formula or one containing oils or similarly moisturising ingredients selected for their skin nourishing benefits, like rosehip oil or shea butter.
For oilier skin, you may opt to give your usual moisturiser a swerve on those days your complexion demands the light coverage of a BB cream foundation.
BB cream is about much more than simply hiding the aspects of your skin that you are unhappy with.
These creams tend to contain a beneficial selection of skin friendly ingredients, such as vitamins, hyaluronic acid or antioxidants, feeding your skin while providing light coverage that lets the natural tones of your skin shine through.
Using a BB cream with SPF can be particularly beneficial, giving you reliable UV protection with no need to use a separate SPF, many of which can be comedogenic, causing spots and leaving a greasy film on your face.
For those looking for a little extra coverage or with oily skin types, a mineral powder foundation is a great alternative to traditional cream beauty balms.
Giving buildable coverage without clogging pores, pressed mineral foundations from brands such as PHB provide a similar smoothing effect, without over moisturising an already oily complexion.
The PHB range also comes in a wide range of tones with greater suitability for black and Asian skin, which can look ashy in some BB creams, particularly those containing a mineral SPF.